Marangoni Celebrates 10 Years of Impressive Results in Brazil

Working for 10 years in Brazil, Marangoni is celebrating a decade of operation with excellent results. The company is one of the few in the international scenario that operates in all areas related to the life of the tyre. The expanding market in the first half of 2010 saw Marangoni achieve a positive development of trade, which has matured and attained an overall growth of 15 per cent in 2010.

According to the chairman of the group in Latin America, Gian Piero Zadra, the aims of Marangoni are to further accelerate investment in the country over the next five years. In 2010 alone, the company's investments were approximately R$ 10 million, but Marangoni's future vision goes even further.

"Our expectation is to grow by 2015, by about 35 per cent, "says Gian Piero. Also, according to Zadra, the retreading market in Brazil may see a recovery in the short to medium term. "Two factors may positively influence our market in the coming months: the first will be the recertified INMETRO that will raise the concept of retreading tyres in the country, increasing the level of product quality.

The second, being the consequence of the first, may be benefits in the area of tax coding, brought about by the new ecological awareness that will bring this relief to sectors that have an intrinsic environmental value, " he says. This scenario can be considered ideal for Marangoni, since the company has always operated with an eye on the environment and has always stood by its principles and the differences in the processes and products it offers.

A celebration of 10 years of operation for Marangoni in Brazil took place during an international convention in April, 2010, in Sao Paulo, and also marked a new phase of investment within the group. The company seized the occasion to launch various programmes such as Marangoni Sales Force Community, University Marangoni, Credit Cooperative and Re-Store, among others. At the same time, the company took the Marangoni Authorized Retreaders to visit the 9th Recaufair.

The main objective of this action was to allow Marangoni to bring its partners together to underline the ambitious goals of the company. "There have been 10 years of consistency and growth in Brazil. The convention was an important moment in adding to the celebration of 10 years of Marangoni's involvement in this wonderful country. We announced major investments, new projects and a new approach to our partners, "said the superintendent of the group in Latin America, Gian Piero. Thanks to entrepreneurship and the benefits of a strong group, Marangoni Brazil is now a showcase for all of Latin America. "The next 10 years will follow this route. Professionalism, creativity, dedication, quality, partnership, respect for people and the environment are our key words and our principles for sustainability and growth, "concluded Gian Piero Zadra.

Prospects for 2011

Today the South American market represents one third of the overall sales volumes of Marangoni, and the goal is to build this ranking. The company intention is to maintain and develop its technological leadership and continue to invest in production capacity and technical assistance. "We will continue maintaining the same approach to the market and our partners, investing in technology and production to further consolidate our market position, giving the Marangoni brand credibility and trust you deserve," says Gian Piero.

Amongst the company's innovative plans for next year is the University Marangoni, which is scheduled to operate for the second half of 2011. This initiative aims to train the team and the Marangoni Authorized Retreaders in commercial areas such as technical and management skills. According to Gian Piero Zadra, the University Marangoni is a "space", physical and virtual, dedicated to training and preparedness at all levels of the Marangoni organization, as well as the Authorized Network.

"The University will also have an important role in studying and understanding the market and trends that will influence the future of our organization," he adds. The modules are being developed in conjunction with the support of Marangoni in Italy, each one targeted to specific retreaders, aiming to prepare them for an increasingly demanding market.

(Issue 2011/1)