Marketing Resources

The retreading industry has, historically, not been very good at promoting itself. There are plenty of valid reaons for this, not least the fact that because retreaders are mostly small and medium sized enterprises, they often don't have the resources to develop sophisticated marketing and promotional materials.

The aim of this section is to provide easy access to resources where retreaders can easily access material which can be easily used to promote retreads as a whole.

WRAP Retread Campaign Promotional Material
Tire Retread Information Bureau (TRIB)
The Centre for Remanufacturing and Reuse Carbon Footprint Report
AEAT Report

WRAP Retread Campaign Promotional Material

During 2008 the Waste and Resources Action Programme in the UKcarried out a campaign to promote the use of retreads on light commercial vehicle fleets. As part of that campaign WRAP produced a high quality generic promotional brochure describing the benefits of retreads as well as case study leaflets showing how retreads had been successfully used on existing fleets in the UK.

The promotional brochure can be downloaded as pdf files for printing by retreaders please clicking on the link below.

Tire Retread Information Bureau (TRIB)

TRIB is a fantastic organisation dedicated to providing the motoring public (both in the private and public sectors) with the most up-to-date information about the economic and environmental benefits of tyre retreading and repairing. The organisation is based in the USA but it is worthwhile considering joining TRIB regardless of where in the world you are based.

The TRIB website provides information and inks to a wide range of promotional literature and reports that can be used by retreaders to promote their businesses including government retread studies from the US, the TIA's brochure "Understanding Retreading" and articles on other topics such as the importance of correct tyre maintenance etc. The website also details TRIB's range of technical DVDs that can be used as valuable marketing tools.

To visit the TRIB website, click on the TRIB logo above.

The Centre for Remanufacturing and Reuse Carbon Footprint Report

The Centre for Remanufacturing and Reuse in the UK recently published a report on the carbon footprint of retreaded tyres compared with that of new tyre. The result was a fantastic PR case for the green credentials of retreaded tyres and an excellent tool for retreaders wanting to demonstrate the environmental benefits of retreading.

The report showed that the manufacture of a 17.5” new tyre produces 86.9 kg CO2 emissions compared to 60.5 kg CO2 for an equivalent retread tyre, a saving of 26.4 kg and a reduction of emissions by 30%.

A summary of the study can be downloaded here or by clicking on the CRR logo above.

AEAT Report

A few years ago the UK based consultancy company produced an independent report in conjunction with the DTI and the RMA with a view to addressing some of the barriers to increasing the market for retreaded tyres. The Report "Overcoming Market Barriers for Key Stakeholders in Retread Tyre Markets" can be accessed by clicking on the link.