The early figures for foreign exhibitors, buyers and professional operators arriving in Bologna for Autopromotec suggest an international conference with a strong European presence. Currently, international exhibitors make up close to 25% of attendees.
International Success of Autopromotec Based on Well-Established Network of Institutional Relations
Through a considerable contribution from the Emilia-Romagna Region that focuses on the international promotion of trade fairs in the region, this year’s Autopromotec will bring about 50 delegates from different countries in South America and others from India, the United Arab Emirates, Turkey and the Balkans. The trade fair will also have a strong European footprint. France, Germany, the Netherlands, Poland and Turkey will all be represented at the event.
Support has also come from the government-based ICE Agency, which helps the business development of Italian companies abroad by promoting the attraction of foreign investment in Italy. Under the aegis of the Italian Ministry of Foreign Affairs and International Cooperation, Autopromotec is among Italy’s major international trade fairs, with 90 delegates from over 30 high-potential markets in various continents ready to touch down in Bologna for the trade fair.
The renewed agreement with Enterprise Europe Network, a worldwide network supporting the promotion of international companies, means that 20 delegates are expected from Eastern Europe and the Baltic countries. Alongside institutional support, Autopromotec 2022 also has close relations with trade associations, both in Italy and worldwide to help drive the event’s success.
Autopromotec’s business matching platform will be a key feature of this year’s edition. During the 2019 edition of Autopromotec, close to 630 qualified B2B meetings were coordinated with the Italian exhibitors. This tool will facilitate meetings between sector professionals, with the option of shifting to a digital format as an alternative.
At Autopromotec 2022, the meetings will be organised in a special area inside Hall 22. Autopromotec’s innovative format will enable the upcoming edition’s participants to learn about innovations and new products, meet their usual suppliers and help them find new ones, access services and attend conferences and seminars both in person and in virtual mode.