The organisers of Autopromotec, the trade show for automotive equipment and aftermarket products held in Bologna, Italy every second year, have announced a new strategic plan, aimed at strengthening the exhibition’s international credentials. Currently, 14% of the visitors to the show are from outside Italy.
International Promotion on the Agenda for Autopromotec
This action plan will benefit from funding from ICE (Institute for Foreign Trade) and will include international roadshows to be coordinated with numerous countries to foster the presence of buyers and institutional stakeholders fr...
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