Marangoni Enters Strategic Collaboration with Directa Plus

Directa Plus

Marangoni has announced that it has entered into a strategic collaboration agreement with Directa Plus plc, a leading producer and supplier of graphene-based products for use in consumer and industrial markets.

Under the terms of the Agreement, Directa Plus will commence work immediately with Marangoni to develop a bespoke G+ product to be used in Marangoni’s specialist rubber compounds in the tyre retreading sector. The incorporation of G+ is expected to improve the performances of retreaded tyres the company’s retreading materials, by increasing grip, durability and fuel efficiency. For the specific purpose of retreading, this has the potential to extend the lifespan of the tyre, thereby ensuring the efficient use of resources and reducing waste.

The Agreement is built on a shared vision of combining scientific innovation with leading-edge tyre technology. Marangoni’s involvement in the retreading industry embodies the transition from the linear economy to the circular economy, whereby maximum value is extracted from the planet’s resources by keeping them in use for as long as possible. Directa’s patented production process is 100% chemical free.

Dino Maggioni, Chief Executive Officer of Marangoni said: “The collaboration with Directa Plus is aimed at doing a quantum leap for the performance of our retreading solutions by perfecting the use of graphene. After a comprehensive exploration of the existing technology providers, we found a perfect alignment with Directa Plus. We strongly believe that joining forces with them will allow us to shorten our time to market in our quest of providing products having superior durability and rolling resistance as well as outreach our environmental sustainability roadmap.”

Giulio Cesareo, Chief Executive Officer of Directa Plus, said: “Marangoni’s approach to tyre retreading is fully aligned with our core principle of using technology to promote environmental sustainability. This is why we are excited to demonstrate how the positive benefits of G+ can further improve Marangoni’s truck tyre retreading compounds. Our team already has experience of successfully tailoring and developing bespoke G+ to enhance commercially available tyres. We look forward working with Marangoni to move to market the latest ideas we developed for tyre applications and thereby helping to reduce the environmental impact of tyre disposal around the world.”


About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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