Shamrock and TRM Combine to Bring New Generation Buffer to the USA


Italian retread equipment manufacturer TRM has developed a new line of automated retreading equipment for the US market and signed an agreement with Shamrock Marketing, Inc. of Louisville, Kentucky to be the authorised dealer. The new line, called “Latitude”, is built around a robotic style buffing machine that is designed to minimise process time, cut labour, and increase consistency in buff texture. The equipment line will be officially launched in March during the Mid-American-Truck-Show in Louisville, KY with live demonstrations at Shamrock’s facility.

“Our vision is to bring automation to the retreading process and offer a complete alternative to the market in the US. We believe that our portfolio, combined with the service and support of Shamrock, offers an unbeatable value to the end client,” said Alessandro Villa, GM of TRM.

“The future of retreading is automation that produces a better-quality retread, faster, smarter, and at a lower cost. TRM has the heritage, experience, know-how, and resources to bring the retread process to a level of automation that will help ensure retreading’s future” added Doug Conley, Vice President of Shamrock Marketing.

TRM’s objective with the Latitude Series of equipment is to help retreading be more competitive with cheap new tyres by automating the retread process. Requiring fewer plant technicians also helps retreaders overcome many of the labour challenges they face today.

“The retreading process is behind the advancements in automation realised in other industries. We’re impressed with TRM’s work in this area and excited to bring the technology to the US market. Through our cooperation we are taking steps to make sure we have factory trained technicians in place locally to fully support the equipment in the field,” said Conley.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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