Shamrock Open House Provides Base for Latitude Launch

TRM Team at Shamrock Marketing

A recent Open House Equipment and Product Launch event held at Shamrock Marketing Inc’s headquarters in Louisville, Kentucky, was the backdrop for the presentation of “Latitude”, TRM’s new line of automated retreading equipment for the U.S. market.

The event, which took place from 20-23 March, was used by Shamrock, not only to present the new Latitude Robotic arm buffer to the US market, but also to display Shamrock’s full range of equipment and tools for the retreading industry, including the V20 vertical shearography machine from Zeiss, live demonstrations of the the Easy Stacker Tyre Handler and the new range of Bulldog 2G envelopes.

The most important American retreaders visited the event, attended demonstrations and offered excellent feedback about the new line of automated machinery from TRM. The robotic buffer gathered the greatest attraction, showing a new concept of machine that significantly increases productivity. While the robotic arm buffs the tyre on the first chuck, the operator can work on the second one loading and unloading tyres, measuring parameters and setting up the machinery for the next tyre to buff.

In addition, the buffer, a new pressure tester and a tread builder were presented to visitors, focusing on the main characteristics of robustness, practice and low cycle time. Shamrock doors are open for the whole month of April for retreaders that did not get the chance to attend the open house event.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

Make sure you don't miss a single issue

Click here to subscribe and we'll make sure of it.