B&J Rocket with Redesigned Website

B & J website

The website for retreading tool manufacturer B&J Rocket has been touched up and updated in advance of the Autopromotec fair in Bologna.

New-Look Web Presence for Tool Supplier

The well-established B&J look-and-feel has been retained although the company has focused on modernising its approach in order to meet the requirements of customers all over the world.

Visitors can now easily find their way around the new menu structure to locate desired products or services. The website is initially available in English and German, with Spanish following shortly. B&J says it is also planning to make videos of application examples and tips and tricks available on its website so that customers can always make the right choice for every application from the wide product range.

Marcos Guzman, President of B&J Rocket, considers the company's online presence an indispensable part of its marketing activities. "The website is an important touch point for our customers,” he says.” This is where everything happens: Information, communication, dialogue".

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: david.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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