TECH Unveils New Branding


Tyre repair specialists TECH are celebrating 80 years in business this year, and to mark the occasion the company is investing in a brand-new look for everything from its vehicle graphics to its catalogue and product packaging.

New Packaging Design Introduced by TECH

New packaging has been created for TECH’s tyre and wheel service product lines. The updated packaging provides a clean modern look and easier product identification for the technician, which speeds up the repair process. TECH has also upgraded the containers used for the company’s repair chemicals. Armed with user feedback, the new user-friendly plastic containers feature wider brushes and a “flip-top” lid to make product dispensing and application easier.

“We’re very excited to roll out this new packaging for our customers, which garnered great feedback during testing,” said Joe Cole, TRC Global Brand and Marketing Leader. “It’s important for us to be environmentally friendly, while also maintaining a great user experience for our customers who are using these products. We feel the new packaging accomplishes both of these goals.”

In addition to providing benefits such as being impervious to rust and more resistant to denting, the new plastic containers also performed better ergonomically during end user testing with tyre technicians. And, following TECH parent company TRC’s 4r vision of repair, reuse, recycle and repurpose, the new plastic containers are made from recycled materials and can easily be recycled and reused.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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