Robbins Appoints NeroForce in Europe


NeroForce GmbH and the US company Robbins LLC have signed a 10-year contract that makes NeroForce their exclusive partner for Europe.

New European Distributor for Robbins

The newly founded company for tyre and retreading tools was considered to be a promising partner for Robbins, as the experience of the two founders, Andreas Müller and Martin Kalagin, as well as the company’s team of newly recruited specialists, was thought to be exactly the right ingredients to optimise the availability of the US company’s products in Europe. This includes Robbins branded curing envelopes, “Double Dot” curing tubes, and the newly developed AccuFit range of rubber sealing rings. Robbins also has a custom OTR envelope department where they can make any size OTR envelope up to 120” in diameter.

Andreas Müller, who is responsible for marketing the exclusive relationship in Europe, is confident. "We will successfully market the Robbins products because we know both advantages and needs very well and know that short delivery times and availability are important criteria for success". For this reason, a tailor-made warehouse for European customers is being set up in Biberach, Germany which covers precisely these aspects and ensures the problem-free availability of the branded products for the European retreading industry. A new brochure provides detailed information on articles, dimensions and areas of application.

Hugo Sandberg, Director of Sales & Marketing for Robbins LLC is also excited about the new relationship: “We were looking for a new partner in Europe and have known both Andreas and Martin for some time.  They are highly respected in the industry and we are very confident that they will grow this business and represent Robbins excellently in the European market.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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