Smithers Unifies Under One Brand


Smithers, the leading provider of testing, consulting, information, and compliance services, has announced the launch of a single brand identity, refreshed logo, new tagline, and a streamlined web presence.

Smithers Consolidates Branding

In doing so, the US-based company is bidding farewell to its legacy brands (Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Viscient). The shift to a single brand will make it easier for clients in any industry worldwide to discover the full breadth of services Smithers has to offer, said the company in a press statement.

“By uniting all our member companies under a single brand, we are working together to connect our clients with Smithers experts,” commented Michael Hochschwender, CEO and President, Smithers. “The power of our connected enterprise supports our clients throughout their product development process.”

Smithers has grown by investing in new technology in response to customer needs and has laboratories and operations in North America, Europe, and Asia.

“We’re preserving the best of our history while fortifying our footprint as a global brand,” added Glenn Goldney, Vice President of Sales and Marketing. “As we look toward the future, we are more committed than ever to delivering accurate data, on time, with high touch.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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