TRIB Partners with DKE Enterprises to Promote Retreading in California

David Stevens

The Tire Retread & Repair Information Bureau (TRIB) has joined forces with DKE Enterprises Inc., who was awarded the California’s Department of Resources Recycling and Recovery (CalRecycle) Retread Tire Services Contract (DRR19084) on July 23, 2020.

Co-operation on CalRecycle Contract

TRIB, DK Enterprises, and TRIB’s assembled team of industry professionals across the US will provide the expertise to fulfill the scope of the Contract.  

Through this multi-year Retread Tire Services Contract, TRIB and DK Enterprises will assist CalRecycle in increasing the use of retreaded tyres through effective education and training for potential retread users as well as providing relevant research information to business and government policy decision makers.

The Contract and TRIB’s efforts are designed primarily to: 1) effectively use end-of-life resources; 2) reduce greenhouse gas emissions; 3) reduce tyre disposal and 4) pursue a demand-driven, sustainable, and diversified approach for retread tyre market development in California. 
TRIB has been working with CalRecycle for a number of years to educate various state agencies about the environmental and economic benefits of retreading" said TRIB Managing Director, David Stevens. “Through this Contract and our partnership with DK Enterprises, we will now be able to expand our efforts to help drive increased retread tyre adoption in California as well as helping California retreaders to continue to grow and expand their businesses." 

DK Enterprises has been working as a contractor and subcontractor to CalRecycle since 2007 in new and existing tyre-derived product and market development. A retread tyre is the highest reuse of a tyre in the hierarchy of tyre recycling” said DK Enterprises President, Denise Kennedy. “This Contract includes evaluating the potential for certain market segments to use retread tyres, developing an education and training video and digital market collateral, providing education and training webinars, and identification of what standardised testing is necessary to objectively evaluate the attributes of tyre wear performance and the rolling resistance of a retread tyre.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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