New Company Branding for TRM


In line with the corporate reorganisation and development lines defined in June last year, TRM has announced the launch of its new corporate logo.

New Logo for TRM

Maintaining the predominance of the red colour that has always identified the name TRM on its machines, the logo has undergone a complete restyling with a new graphic design and a payoff that highlights the company’s ability to innovate and propose new technologies for the retreading business.

“Our machines are recognised worldwide for their robustness and reliability with a peerless product portfolio and several undisputed benchmarks that cover all the retreading sectors: Eagle and Omega lines in the OTR and Aircraft niche segments, Eagle Truck buffers and Black Dragon hot cure production cells for Passenger and Truck tyres,” declared Alessandro Villa, General Manager of TRM.

“We are working alongside our customers and strategic partners to develop technologies in response to the new challenges that the retreading market is facing, primarily quality and efficiency,” he added. “In this way, the new logo reflects what we are coming from and where we are going.”

In line with the new brand also the company email has changed: from today all the TRM team is at the new domain

A review of the company's website is also underway and will be online by the first quarter of 2020.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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