Tarsus Group Appoint Sapphire Media as PR Partners for Tyrexpo Asia 2021


With effect from the 1st July 2020, Tarsus Group has announced the appointment of international Business Media Consultants – Sapphire Media to manage their impending Public Relations and Media Promotion campaign for the forthcoming Tyrexpo Asia 2021 Show in Singapore from the 17th to 19th March.

Media Campaign Planned for Singapore Show


Sapphire Media will be exclusively responsible for the ongoing presentation of informative press releases and photography regarding the various events, conferences and other new business incentive schemes that this completely revamped event will present.

Alwin Seow, Tarsus Group Event Project Director (Singapore) says, “I am looking forward to working with Sapphire Media and benefiting from their in-depth media experience to highlight the numerous changes that Tarsus has made to this prestigious international event in the global tyre market.”

John Stone, owner of Sapphire Media adds, “Having previously worked on the show at a consultancy level. I look forward to helping Alwin and the Tarsus Team in Singapore take their first show in the Tyrexpo Asia series to the next level of professionalism and success.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: david.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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