Hugo Sandberg Forms HFS Solutions

Hugo Sandberg

Hugo Sandberg, best known in the retreading sector for his most recent role with Hexpol Compounding and specifically with envelope manufacturer Robbins, has announced he has established a new sales and marketing agency called HFS Solutions following his departure from Hexpol earlier this year.

New Marketing Agency Established

Sandberg’s new business will be offering bespoke marketing, sales and product management solutions to companies in a number of sectors. “Today’s economy and reality requires a change in business approach – having the best talent available is crucial,” he says.

With that in mind Sandberg is targeting companies, who may not wish to invest in employing a person like him as a full-time marketing and sales professional but would consider investing in a proportion of his time and resources. Having already recruited a client in the tyre recycling sector, HFS Solutions may well be a suitable option for a forward-looking supplier of supplier of retreading products looking to expand globally.

Hugo Sandberg, a native of the Netherlands, is based permanently in the USA but has a global focus, He is intimately familiar with the rubber tyre and retread markets, as well as coatings, plastics and even food. He offers a wide range of experience with companies such as Smucker’s, Rubbermaid, Little Tikes, Sherwin-Williams, The Flood Company, Excel Polymers and well as Hexpol Compounding. He is also a Certified Public Accountant.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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