Continental Brings European Retreading Activities Under Conti360° Solutions Banner


In a move designed to push ahead with its evolution from tyre manufacturer and service provider into integrated solution provider, Continental has announced that it is bringing together its range of tyre related services for the fleet sector under the banner of Conti360° Solutions.

Fleet Solutions Amalgamated Under Single Banner

With this measure, the company says it is responding to changing customer requirements in a market shaped by increasing digitalisation, data-driven management and cost pressure. The strategic pooling of tyre services is also expected to help the haulage industry to successfully address the growing need for sustainability in the logistics sector.

Fleet solutions will in the future be offered as an overall package comprising both digital solutions such as ContiConnect and ContiPressureCheck, and ContiLifeCycle – including the ContiRe and ContiTread retreading products and casing management. “By focusing more strongly on the ContiLifeCycle concept in our Conti360° Solutions contracts, we are aiming to shift the emphasis to greater sustainability in the fleet business,” commented Ralf Benack, head of Fleet Business EMEA. “Conti360° Solutions makes us the go-to partner for sustainability in the fleet sector,” he added.

Meanwhile, Continental says it is pursuing a systematic programme of investment in the research and development of new technologies, alternative materials and environmentally compatible production processes. “Our aim is to offer our customers a ‘tyre of the future’ that is more energy efficient and kinder to the environment across production, the usage cycle and retreading,” concluded Benack. “We are looking to gradually move to 100 percent sustainably produced materials in tyre production by 2050.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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