Chennai-Based Ace Tyre Forges Alliances with Multiple Retreaders

Gopal Bhatt

Tamil Nadu based retreader Ace Tyre has initiated a new marketing drive to improve overall volumes in its sales without investing in plant or machinery while serving clients in other cities from a distance.

Tamil Nadu Retreader Initiates Marketing Drive

In a one-of-its-kind marketing initiative, the Chennai-based JK retreader has formed alliances with retreaders in other cities in India to get its clients’ tyres retreaded in their partners’ outlets.

“Our Associate Retreaders in other cities offer the retread service to our clients in that city. This provides business to us as well as to the Associate Retreader. We can serve our clients in other cities through our partner retreaders,” explained Gopal Bhattad of Ace Tyre. According to him, Ace Tyre has already formed alliances with like-minded retreaders in the cities of Bengaluru, Mumbai, Surat and Kolkata.

On asking what numbers are being retreaded, Gopal conceded, “Currently, numbers stand at around 100 tyres. I realise this is not too high, but the concept was only introduced at the beginning of the year and the market has been disturbed due to the second wave of coronavirus resulting in imposition of a state-wise lockdown.”

Bhattad says he has plans to add more Associate Retreaders in Pune and Rudrapur in the next few months. “The volumes will improve once the market picks-up,” he commented.

Ace Tyre, founded in 1998, currently retreads 500-600 TBR tyres and about 60 LCV tyres each month.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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