Tamil Nadu based retreader Ace Tyre has initiated a new marketing drive to improve overall volumes in its sales without investing in plant or machinery while serving clients in other cities from a distance.
Tamil Nadu Retreader Initiates Marketing Drive
In a one-of-its-kind marketing initiative, the Chennai-based JK retreader has formed alliances with retreaders in other cities in India to get its clients’ tyres retreaded in their partners’ outlets.
“Our Associate Retreaders in other cities offer the retread service to our clients in that city. This provides business to us as well as to the Associate Retreader. We can serve our clients in other cities through our partner retreaders,” explained Gopal Bhattad of Ace Tyre. According to him, Ace Tyre has already formed alliances with like-minded retreaders in the cities of Bengaluru, Mumbai, Surat and Kolkata.
On asking what numbers are being retreaded, Gopal conceded, “Currently, numbers stand at around 100 tyres. I realise this is not too high, but the concept was only introduced at the beginning of the year and the market has been disturbed due to the second wave of coronavirus resulting in imposition of a state-wise lockdown.”
Bhattad says he has plans to add more Associate Retreaders in Pune and Rudrapur in the next few months. “The volumes will improve once the market picks-up,” he commented.
Ace Tyre, founded in 1998, currently retreads 500-600 TBR tyres and about 60 LCV tyres each month.