Vipal Motorcycle Tyres, the division of the Brazilian tread rubber manufacturer responsible for manufacturing new tyres for motorcycles, has just entered into a partnership with Tuls, a company of the Remor group, and Ferreteria EPA to distribute and market its products throughout the territory of El Salvador, Central America.
Vipal in El Salvador Deal
The director of Tuls, Sebastian Moreno, has been a Vipal customer for over 20 years, through Llafrisa, the group's retreading operation.
Tuls is dedicated to the commercialisation of various products for specialised workshops throughout El Salvador, including new motorcycles tyres. Meanwhile, the motorcycle fleet is growing rapidly in the country, which creates opportunities to expand business for the segment.
"After visiting Vipal's factory in Brazil, we started to gather information about the El Salvador market. We selected the most suitable models and verified through field tests the quality, resistance, high performance and cost-effectiveness of Vipal motorcycle tyres”, highlighted Moreno. “When we learned about the company's project to also expand this product line here in El Salvador, we immediately agreed to the partnership. To close the entire process cycle, we started to define the distribution channels. So, we made a commercial alliance with the Ferreteria EPA chain, where Vipal tyres will be displayed and sold directly to the public”, stated the director of the group.
Tuls will start selling via e-commerce later this year. The collection of the online orders will be made at the company's headquarters. Next year, the intention is to establish a delivery capability throughout El Salvador.
The Commercial Manager for Mexico and Central America at Vipal Rubber, Jean Barros, points out why Tuls was the right choice for this partnership. “We consider Tuls to be perfect for this project, as we share the vision and level of excellence of the companies in the Remor group. This alliance signed between Tuls and the Ferreteria EPA store chain confirmed the success of our selection. Ferreteria EPA is a consolidated company, with a presence in several countries and with three megastores in El Salvador, which will certainly allow our tyres to reach a large number of customers”, he added.
The companies' expectation is that the commercialisation of the product in the country will grow gradually. The forecast is that around 500 to 600 tyres will be sold by September. As of the first quarter of 2022, Vipal and Tuls expect to reach the mark of 1000 to 1200 tyres sold each month and are looking to have consolidated their position in the El Salvador motorcycle tyre market within two years.
