VM RUBBER Implements New Website Features


VM Rubber, the Rovereto, Italy-based tool and accessory supplier, has recently added new features to its website including a blog as well as the possibility for people to get in touch with them directly through WhatsApp.

VM Rubber Makes Improvement on Website to Facilitate Easier Communication with Customers 

As mentioned by Camilla Raffaelli, Sales and Marketing Manager at VM Rubber: “The blog allows us to share our news and experiences with our audience in a more exhaustive way. Since we were already doing an extensive use of Social Media to do that, we figured it was time to expand the content we were sharing and make it easily available to everyone visiting our website.”

The blog includes four posts, topics being the Recircle Awards, the OTR Conference, Autopromotec, and their new catalogue. The project is to exploit this space to communicate updates about products, educational material, and travel experiences.

At the same time, the WhatsApp functionality is opening a new bridge for communication. The pandemic has changed the way we interact with people, and Pablo Versini, the company GM, has experienced a growth in the app use from his customers: "It is easier and quicker than an email. We can share photos and video, and by video-call assist customers seeking assistance on any product.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: david.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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