NeroForce Hires New Product Manager

Ceren Coban

Ulm, Germany-based NeroForce GmbH has announced that it has appointed Ceren Coban to the position of Junior Product Manager with effect from 1 August 2022.

New Junior Product Manager Appointed

Coben, who possesses a technical and economic master's degree and subsequent experience in technical sales, will play a key role in coordinating the planning, management and maintenance of NeroForce’s broad and constantly growing product portfolio as well as using her commitment and expertise to make cooperation with customers and business partners more efficient.

She will also oversee the development and elaboration of the company’s marketing programme in close cooperation with Managing Director Andreas Müller. In this role, she will oversee the NeroForce Online Shop and ensure that product descriptions, recommendations and bestsellers are always up to date.

"With Ceren, we have found a promising and technically skilled candidate for the job,” commented Müller. “This will allow me to focus more on the strategic orientation and further development of NeroForce in the future, while Ceren will take care of many areas of the day-to-day business."

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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