Unique and Tipler Launch New Corporate Identity at Pneushow

Unique and Tipler

Pneushow 2022, which took place in Sao Paulo, Brazil from 22-24 June,  served as a stage for Unique and Tipler to present brand new corporate identities to the market, designed to convey portray an image of quality, trust, safety and performance which the Group says has characterised the two brands over many years.

New Corporate Designs for Unique and Tipler

Meanwhile, the Group’s other brand, Borex, launched several new treads, adding to its already considerable portfolio.

At the fair, Unique Rubber presented its new visual identity, which incorporates the number 1 in the brand logo as well as the slogan 'Unique excellence in rubber technology'. The brand’s traditional blue colour and the lettering in capital letters have been maintained, reinforcing both solidity and confidence. “The utilisation of the number one in the branding is because everything is unique to us: our people, our products, our technology, our processes and our customers”, explained the company’s CEOs Lucas and Francisco Möller.

Meanwhile, the Tipler brand, in addition to presenting a brand new visual identity at Pneushow emphasising the company’s qualified network, high performance and the trust of its customers, committed itself to innovation with a new intelligent business model called Tipler Solution. This new concept, says the company, aims to bring the best possible solution to the tyre retreading segment: compact and optimised layout, high productivity, standardised processes, access to cutting-edge technology, a trained team and a high performance product, which generates superior mileage and excellent services and processes, providing high-quality retreading.

Tipler is constantly evolving, bringing the best to the public in its segment. The performance and trust of the Tipler name associated with the excellence in services of our network of retreaders is what we want to bring to the market”, said commercial manager Ronaldo Malesza. Currently, the company has more than 70 dealers in Brazil and abroad and has opened nine units of the Tipler Solution project in the last year.

Meanwhile, Borex expanded its portfolio with the launch of the BXL15, BXL12 and BXM1L treads during the show. The new products were developed in response to market demands and bring the already known characteristics of all the brand's products, such as an assurance of the right tread for the application, perfect fit, ease of purchase, variety of design and prompt delivery.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: david.wilson@retreadingbusiness.com

Phone: (44) 1270 668 718

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