NeroForce Takes on Supercool Distributorship for Europe


Malaysian tread rubber manufacturer GIIB Rubber has announced the appointment of NeroForce as its exclusive distributor for its premium product line for the European market. The products include the well-known Supercool precured tread brand as well as cushion gum and extruder rope. The appointment takes place with immediate effect.

Stategic Plan for Europe for GIIB Rubber

"I am supremely excited to be partnered with NeroForce, their capabilities in the retreading industry are unmatched," said GIIB Rubber Compound Managing Director Tai Qisheng after signing the agreement. Andreas Müller, CEO and Managing Partner of NeroForce, was also full of praise: "GIIB has proven time and again that their products are reliable and trustworthy. This partnership is a great step forward for us and our goals."

NeroForce sees the new partnership as a great opportunity, especially in times when there are many supply problems, to offer retreaders a reliable and new alternative for these high-demand materials. "With this additional service, we are pursuing our strategic goal of further expanding the NeroForce company into a "major player" in the tyre and tyre service industry," said Müller.

The new product line will be presented at the NeroForce stand E025 in Hall 7.1 at the tyre trade fair THE TIRE from 24 to 26 May 2022 in Cologne, Germany.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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