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RECAUFAIR
Borex – “The New Way of Retreading”
Raytak – New Machine to Identify Envelope Holes
Borex is a company that is defiantly investing in its marketing slogan, "a new way of retreading." What has been traditionally used in Europe for many many years, but in Latin America was a retreading technique not previously supplied; Borex is turning into a national success. The supply of precured tread cut to the right size for each tyre and with cushion gum already applied to the back of the tread.
According to the Business Manager, Mr. Rodrigo Farina, the company has
already hired 12 representatives spread throughout Brazil and is still looking for some more to fill some areas not yet activated by the company. "In the phase of growth and expansion of Borex, we are creating a network of specialised representatives who are qualified technically and commercially better able to serve our market," says Mr. Rodrigo Farina. He also emphasized that the company encourages sales via the company website because it is easy, simple and results in fast delivery.
Mr. Rodrigo Farina, Business Manager of Borex.
Specialising in products for tyre repairing and accessories for retreaders, Raytak gave a focus during the fair to its new one-piece inner and outer envelope, which facilitates deployment and reduces costs for retreaders because previously they had to buy two pieces for vulcanizing. Two other machines were also highlighted at the booth: The first
was to identify holes in inner envelopes and the other machine was to identify holes in the inner and outer envelope; giving retreaders the certainty that there is no air in the envelope and no loss of pressure that wastes work, time and money for the company.