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EXHIBITION
REPORT
The Lifetime Achievement Award for the Tyre Retreading Sector in the 2023 Recircle Awards was awarded to Mr Chen Jet How, the for- as being one of the pioneers of the tyre distribution and retreading retreading markets across Asia over a career that has spanned over 60 years, was presented with his award by Retreading Business pub- Singapore.
during his long career he oversaw the Group’s rapid growth from local retreader to international manufacturing and trading group.
retread plant in Petaling Jaya in 1959, following which he set up New- era Engineering in 1968 and expanded it into a regional equipment supply and service company.
- precured truck retread in Malaysia.
In 1981 he established the Group’s presence in tyre distribution with the establishment of Kit Loong Tyre Centre, which eventually became Tayaria, and in 1990 he oversaw the establishment of the Kayel tread rubber factory in Prai.
In 2001 Mr Chen stepped aside as CEO but he has remained active
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