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 Koelnmesse developed the concept of a Circular Economy Area to bring together players operating in all aspects of the circular economy associated with tyres. One example is AZuR, the Alliance for the Future of Tyres, which exhibits with 16 partners, allowing visitors to see the big picture of circularity in the tyre sector. Accordingly, the issue of retreading will have a key role to play at THE TIRE COLOGNE. A raft of well-known industry players and ex- perts will participate in discussions on this topic at the fair – the issue of recycling, in particular, harbours enormous growth potential in the tyre industry. In addition to critical issues such as the shortage of skilled workers, digitalisation is playing an increasingly important role in the industry – which means it’s placing greater de- mands on workshops. For this reason, THE TIRE COLOGNE 2024 will be working with exhibitors Hunter and Würth to explore the workshop requirements of the future in the spe- cial Workshop LIVE format on the topic of diagnostic tools and repair. With its innovative concept and a wide range of event and networking formats, THE TIRE COLOGNE 2024 promises to be a forward-looking, lively, and dynamic trade fair. EVENTS REPORT      

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