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Malatesta Tyres Focuses on Quality, Winter Demand, and Direct Fleet Service

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Retreading Business sat down with Dr Matteo Malatesta, Sales Export Manager at Malatesta Sud srl, to discuss the importance of events like The Tire Cologne for the tyre and retreading sectors, even as the market faces significant competitive pressure from Asia.

Although the scale of participation may appear lower than in previous editions, Malatesta said the presence of retreaders and industry stakeholders at the event remains significant. For him, the future of retreading depends not only on market demand but also on greater recognition from governments and public authorities.

Building on R...

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