Midas has launched two new products: ‘Steel Tack’, a premium vulcanising solution for radial tyre retread, and ‘Tyre Coat’, which covers unsightly marks and dust.
New Midas Products for Local and Overseas Markets
According to Midas, the Tyre Coat is a specially formulated product designed to restore tyres to their rich, deep-black finish, making them look brand new. Unlike ordinary tyre polishes that leave a temporary shine, this paint provides a uniform, long-lasting appearance that enhances the tyre’s overall look.
The formulation adheres strongly to the tyre surface, giving a clean, professional finish while resisting dust, water, and regular wear. It is ideal for use in tyre shops, service centres, detailing studios, and during vehicle refurbishment or pre-delivery preparation.
With easy application and consistent results, Tyre Coat delivers a fresh, premium look that instantly upgrades any vehicle’s appearance.
While Steel Tack is an advanced vulcanising solution developed to improve rubber-to-metal bonding in tyre retreading applications. It is an enhanced version of a conventional vulcanising solution, formulated specifically to achieve stronger adhesion between rubber and exposed steel cords.
Steel Tack significantly increases the bonding strength at the rubber–steel interface. Steel Tack helps prevent tread separation in critical areas where steel chords are exposed. Steel Tack offers consistent performance and reliability, making it a dependable choice for professional retreading operations. Steel Tack is applicable to both conventional and precure retreading.
Both products were introduced after studying the growth patterns in India and overseas markets.







