GIIB Group’s Supercool brand marked a significant milestone in its brand outreach efforts by participating in the 2025 KartSport National Sprint Championships, which were recently held in Hamilton, New Zealand.
Positioned prominently at the event’s main entrance, the company showcased a newly branded fleet, including its flagship fleet van, the Hamilton Tyres On The Go service vehicle, and its signature ute. The vehicles featured a coordinated display of Supercool, Giti, Falken and Carters Tyre Service branding, drawing immediate attention from attendees.
The championship attracted several thousand visitors and benefited from concurrent foot traffic stemming from the neighbouring Mystery Creek Caravan Jamboree and Hamilton Airport. The mayor of Hamilton was among the high-profile attendees, adding further prominence to the occasion.
Supercool’s presence extended beyond physical visibility. Branding featured on helmet visors and trackside signage ensured regular exposure both on-site and in the event’s continuous live stream. According to preliminary data, the stream garnered more than 50,000 online viewers and accumulated more than 3,500 hours of viewing time, significantly amplifying the brand’s digital reach.
A particular highlight of the weekend was the participation of a national go-karting champion representing Supercool, whose performance and profile attracted notable interest from several businesses. This engagement sparked conversations regarding Supercool’s product offerings, suggesting potential future business opportunities.
Supercool’s involvement in the KartSport Nationals aligns with its broader strategy to connect with New Zealand’s transport and logistics sector. Many senior figures in the trucking industry have personal or familial links to go-karting, so events such as these present a valuable platform for brand exposure within this influential demographic.
The initiative reflects Supercool’s continued commitment to building visibility in adjacent industries and underscores the role of motorsport as a strategic outreach channel.
