Vipal Participates in Canadian Truck World Expo
Vipal Rubber recently participated in the latest edition of Truck World, held in Toronto, Canada. The fair, which closed on April 16th, brought visitors from many countries to check out the latest developments in the trucking and transportation segment. Vipal’s goal, beyond remaining close with its North American clients, was to tell visitors about the benefits of tyre retreading. The company wss showcasing two of its products, SmartWay-verified treads: VL130 ECO and VT170 ECO.
In addition, Vipal’s booth showcased its partnership with Brampton, Ontario-based retreader Truckcap, which exhibited its DV-RL2, VT180, VL100 and VT510 retreads. Truckcap has been a Vipal client since 2005. Tony Deonarain, one of the company’s owners, insisted on being present throughout the event, and emphasised how proud he was to work with the Vipal brand.
Vipal was represented by Antonio Brito, General Manager of Vipal NAFTA, and Frederico Schmidt, Business Manager for Vipal United States. For Brito, opportunities like this are extremely important to make the brand stronger among the North American market, in addition to building relationships with current clients and developing new business.
Present on all continents, Vipal has recently dedicated one of its three plants in Brazil solely to the production of exports. It also opened its third Distribution Centre in the U.S., in 2013, to meet the growing demand for exports. Located in the city of Los Angeles, California, the Centre has storage capacity for 1,500 pallet positions, thereby covering the West and Central regions of Canada, as well as the North American West Coast and some central states in the United States.