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Changing Dynamics of the Truck Tyre Market

The truck tyre market is generally seen as a barometer of the economy. When the economy is positive, truck tyre sales are higher; when the economy is struggling, truck tyre sales fall, but the picture is a little more complex than that.

An Analysis of the Latest Trends

In wider terms, selling truck tyres has always been a relatively stable business that reflected the wider economy. The sales teams and the retreaders could rely on a known level of trade, give or take a percentage or so along the way.

However, in the past few years, the market has been hit by influences outside its control. I...

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