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KRAIBURG Holds Sales Convention at Soledad Group

Soledad Group

At the end of April Spanish tyre retreading and retail group Grupo Soledad hosted KRAIBURG Austria’s annual sales meeting, the first KRAIBURG convention to be held in person since 2019.

Increased Co-operation Agreed

KRAIBURG says it has been able to significantly expand its share in the Spanish retreading material market recently thanks to the support of Spanish retreader INSA Turbo, which forms a major part of Grupo Soledad, and KRAIBURG management took advantage of the occasion to carry out important strategic meetings at the Group’s headquarters in Elche. Grupo Soledad is one of the key retail players in the Spanish market, with a distri­bution network of more than 100 company-owned shops and a franchise network with 1,000 points of sale across Spain and Portugal.

The agenda of the convention inclu­ded presentations from the Soledad group to clarify the strategic im­por­tance of their partnership with the KRAIBURG team as well as to underline the two companies’ mutual decision to increase the level of cooperation on common goals in both precure and hotcure retreading.

After the meetings, the KRAIBURG team made a visit to the INSA Turbo facilities in Aspe, which are not limited to truck tyre retreading activities, but also include Spain’s largest 4×4 and passenger car tyre retreading factory, as well as a recycling line. With a total of 250,000 square metres INSA Turbo holds the largest company premises in Europe – with further expansion areas avai­lable.

At the end of the Sales Convention the KRAIBURG team hosted a gala dinner attended by members of the first and second generations of Grupo Soledad.

“We have been able to share with the entire KRAIBURG sales team the satisfaction of having a reliable partner who has the same quality philosophy as KRAIBURG when it comes to truck tyre retreading,” explained Stefan Mayrhofer, General Manager of KRAIBURG Austria.

“We see a lot of potential in continuously developing our partnership with KRAIBURG, especially regarding its proven and undoubted expertise in compounding and design development, added Salvador Perez Lucena, commercial director of INSA Turbo.

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