The organisers of Autopromotec, the trade show for automotive equipment and aftermarket products held in Bologna, Italy every second year, have announced a new strategic plan, aimed at strengthening the exhibition’s international credentials. Currently, 14% of the visitors to the show are from outside Italy.
International Promotion on the Agenda for Autopromotec
This action plan will benefit from funding from ICE (Institute for Foreign Trade) and will include international roadshows to be coordinated with numerous countries to foster the presence of buyers and institutional stakeholders from markets relevant to the automotive after-sales sector. More details on the countries involved will be presented in the coming months.
Autopromotec has also announced a new agreement with the Emilia-Romagna Region for the "International Promotion of Autopromotec 2019 and the regional automotive and mobility aftermarket supply chain” that will take the form of a series of activities aimed at the international promotion of the trade show and of the entire automotive aftermarket supply chain.
Some of the upcoming initiatives planned for the international promotion of Autopromotec include the organising of groups of buyers visiting the next edition of the event, which will feature the following markets: Germany, Vietnam, Thailand, Iran, Israel, South Africa, Russia and some South American countries (Colombia, Chile, Peru, Bolivia and Argentina).
Another objective is to stimulate international promotions, and in recent months specific projects have been organised in Russia and South America – in Argentina and Colombia – with the goal of creating country pavilions at Autopromotec 2019. Furthermore, a road show in Turkey – a particularly strategic country – sought to stimulate the presence of exhibitors and buyers through meetings with automotive associations, internationalisation bodies and governmental and institutional organisations.
Finally, Autopromotec has put together a delegation of companies in the Italian automotive supply chain, which will exhibit in a 200 square metre area at the next edition of the Sema Show in Las Vegas (30 October – 2 November).
"International missions are at the core of the strategic plan for the promotion of Autopromotec and its 2019 edition", commented Renzo Servadei, CEO of Autopromotec. "With the support of ICE and the Emilia-Romagna Region, we are engaged in critical international promotion projects, through which we intend to conclude a number of agreements with automotive after-sales agents in countries throughout the world", he concluded.