Following the cancellation of this year’s SEMA show, the Tire Industry Association has announced that it will now celebrate its 100th anniversary next year, in 2021.
TIA Reschedules Centenary Activities
“While this was not the original intention, we are fortunate and excited to have the opportunity to schedule and conduct all of the planned 2020 events in 2021 without the uncertainty we all have faced this year,” said TIA CEO Roy Littlefield. “We aim to bring the tire industry together throughout the year and to celebrate the association’s amazing history.”
Highlighting TIA’s 2021 activities will be a spectacular 100th Anniversary Gala Celebration at The Cosmopolitan of Las Vegas hotel and casino on Nov. 1, the day before the Global Tire Expo (GTE)/SEMA Show opens. The evening will begin with a glamorous cocktail reception followed by a programme in the hotel’s iconic venue The Chelsea featuring a look back at TIA’s fascinating and influential history, remarks by a well-known inspirational speaker and a concert by a nationally known musician.
During the 2021 GTE/SEMA week, TIA also will recognise Tire Industry Hall of Fame inductees and other award winners during the Tire Industry Honors luncheon and hold a TopGolf Government Affairs Benefit Fundraiser.
The association’s first International Issues Summit is another 100th anniversary-inspired programme that was cancelled. Targeted at GTE/SEMA’s huge international audience, the summit now will take place next Nov. 3. It will focus on four issues affecting the tyre industry internationally: Tyre Registration and Recalls; Motor Vehicle Inspections; Useful Tyre Service Life; and Scrap Tyres and Crumb Rubber. Attendees will hear from speakers and panelists from around the globe who are well-versed in the topics.
In 2021, TIA will reschedule back-to-back events – a Federal Lobby Day and Environmental Summit – in honour of its 100th year. These programmes will include visits with elected representatives, presentations by government agency officials and industry experts, tours of government buildings and networking. Participants will have the option of attending one or both events.
“The year has changed but the mission remains the same,” Littlefield said. “We look to honour and celebrate TIA’s rich and influential heritage with events that our members will find valuable, interesting and enjoyable and that will springboard the association forward as it begins its second 100 years. We encourage everyone in the industry to join us in 2021 for the celebration.”