Bridgestone Acquires REIFF Reifen


Bridgestone has announced the acquisition of German tyre dealer and retreader, REIFF Reifen und Autotechnik GmbH.

Bridgestone Acquire German Retread Plant

Under the brand labels Reiff, Netto and ABS, the Reutlingen-based company runs a network of 42 retail stores in the south of Germany, as well as a tyre retreading plant, all of which are part of the acquisition deal.

According to Bridgestone, the acquisition fits in with Bridgestone’s three-pillared strategy to become a mobility solutions leader by focusing on premium tyres, trusted mobility solutions and customer centric retail networks.

The acquisition signing took place on 1 May, 2020, with the closing expected on 1 June, 2020, subject to the pending approval of the relevant authorities. No financial details of the transaction will be disclosed

Daniel Giroud, Chief Sales Officer BSEMIA, commented: "At Bridgestone, our trade partners and customers are the focus of all activities. We look forward to welcoming REIFF Reifen und Autotechnik GmbH to our network. We share many values including the relentless attention to  superior customer service which we will continue to live by as our relationship develops. This deal will effectively support our existing trade partnership network and create new synergies, allowing us to be even more present in the market as well as closer to our customers.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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