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COMPANY NEWS
sales, which represents 30 per cent of our total truck retreaded tyre sales.”
In addition, according to Benaglia, Marangoni is heavily investing in making sure the company stays at the forefront of the hot cure
retreading sector where the company has a leading position on the Italian market. “We are spending several million Euros with a new shearography, and a fully automated tyre building machine line has been recently installed with
several innovations. In addition to that, investments have been carried out in new presses and moulds, and the compounding department has been equipped with a new banbury line. We want to maintain our leadership on the truck tyre
retreading market also within a much more demanding context, and we will present new retreaded truck tyres with original tread patterns in Bologna this year.”
Marangoni Consolidates Position in Earthmover Tyre Sector
The Marangoni Group is continuing to consolidate and develop its position as Europe’s market leader in earthmover tyre retreading as part of the Group’s continued strategic focus on the premium retreading of earthmover tyres in the main European markets. This was revealed by Luca Mai, Earthmover Tyre Sales Director during an interview at the Marangoni Group headquarters in Rovereto, Italy.
Mai’s comments come hot on the heels of the company’s acquisition of the Germany based earthmover tyre specialist Recamax Reifen GmbH, during 2014. Recamax, who have been business partners of Marangoni for 25 years, will complement Marangoni’s existing earthmover tyre distribution operations in Germany, in combination with Wenzel Industrie of Lilienthal, which Marangoni
acquired in 2009.
“The acquisition of Recamax has allowed us to bring a very good partner into the organisation, whilst simultaneously improving services to the German market customer base,” said Mai. “Recamax is well known in Germany and the amalgamation with Wenzel will give us considerable strength in one of Europe’s key markets”.
“We are now focusing more and more on our core business of tyre retreading,” he added, “and the acquisition is a confirmation of our company’s belief and European leadership in the retreading of earthmover tyres.”
According to Mai, Marangoni are currently planning big investments – like a new OTR tyre shearography machine and new moulds - to improve quality, reliability and product offer, claiming that the
company’s range of applications is now almost equal to that of the key premium new tyre brands. “Providing the right tyre for the right application is important,” he says. “We may not be the cheapest on the market,” he adds, “but our claim is that we can provide the best return on investment. We have the right contacts and the right people with the necessary knowledge to help us achieve that.”
At the moment Marangoni are focusing on their European coverage, although the plan is to consolidate and grow. “Europe is still a challenging and difficult market,” he says,” also because of the overall economic situation and the impact of political instability in some areas. However, we believe it will recover. We have noticed that premium brands are selling more, which will result in increased
availability of premium casings, which in turn will help retreading. People also realise that cheap tyres are not so convenient in terms of cost by hour also because they are not good for retreading.”
Luca Mai, Earthmover Tyre Sales Director, Marangoni