In this episode of Video Insights, our series of short videos from the Autopromotec exhibition in Bologna, our focus is on the Indian tread manufacturer Midas. During the show, we managed to catch up with Director Paulose Varughese, who shares Midas’s positive experience at Autopromotec, noting their 20-year history as an exhibitor. Paulose introduces two new exciting products: Green Envelopes, a new technology improving envelope life and reducing costs for retreaders, and Super Diesel Compound, a low rolling resistance compound offering up to a 10% improvement in fuel efficiency for trucks and buses. He highlights positive customer feedback and Midas’s plans to promote these products in Europe.
Watch The Sixth Episode of our Autopromotec 2025 Video Insights Series Now!
Watch the sixth episode of our video insights from Autopromotec to hear all about Midas’s new Green Envelopes and Super Diesel Compound, and their plans for the European market.
Chapters:
0:00 Introduction to Autopromotec Video Series
0:25 Interview with Paulose Varughese (Midas)
0:30 Midas’s Autopromotec Experience & Expectations
0:58 Introducing New Midas Products
1:09 Green Envelopes: Technology & Benefits
1:24 Super Diesel Compound: Fuel Efficiency & Promotion
2:15 Conclusion & Next Video