In 1979, when retreading was not yet part of Ecuador’s transport vocabulary, Durallanta was born from an unlikely idea and a firm, almost stubborn conviction.
The project did not originate in a laboratory, a consulting report, or a corporate boardroom. Instead, it emerged from hands-on experience gained abroad. It was in El Salvador that one of the company’s founders was first exposed to the concept of cold retreading, a technology that at the time did not exist in Ecuador and was barely known across Latin America. What began as technical learning soon evolved into a broader vision: build...
The project did not originate in a laboratory, a consulting report, or a corporate boardroom. Instead, it emerged from hands-on experience gained abroad. It was in El Salvador that one of the company’s founders was first exposed to the concept of cold retreading, a technology that at the time did not exist in Ecuador and was barely known across Latin America. What began as technical learning soon evolved into a broader vision: build...
