Roy Littlefield, CEO of the Tire Industry Association, Appears on the Retreadcast

The Tire Industry Association celebrates its centenary this year, and in recognition of this important milestone in the US trade association’s history, David Wilson carried out an interview with TIA’s CEO Roy Littlefield for the latest edition of our regular podcast series, The Retreadcast, talking about the Association’s history, its achievements and the challenges it faces for the future.

Episode 17 Available for Viewing

Episode 17 also included a round-up of the latest news stories concerning the tyre retreading sector. David covered news from Marangoni, Vipal, Vaculug and Kraiburg during the podcast. All these news stories can be found on the Retreading Business website.


00:00​ Introduction to Episode #17 | Tire Industry Association Celebrates its Centenary

01:41 Interview, Part 1: Roy Littlefield, CEO of the TIA in the United States

02:15 Roy comments on the industrialisation of the American market and its impact on the association's history

06:16 Tire Industry Association's greatest achievements over the years

09:51 Roy expands on the TIA's challenges including digitalisation and technology

10:53 Impact of the pandemic on the US Market, and the mitigation process by the association's members

14:54 Richard and David take a closer look at an active July in global retreading developments: Marangoni, Vipal, Vaculug and more.

18:00 Interview, Part 2: Roy Littlefield, CEO of the TIA in the United States

19:55 TIA membership challenges and opportunities, and their response to optimising member services

23:47 Tire Industry Association's plans for celebratory activities for Centenary

27:31 Roy sheds light onto the association's plans for a worldwide dealer network programme

30:15 David and Roy comment on upcoming SEMA show in Las Vegas

31:30 Roy recounts his personal, meaningful journey with the Tire Industry Association

33:58 Conclusion to Episode #17 | Tire Industry Association Celebrates its Centenary

About the author

Charlotte Nahon is the Communications and Digital Executive for Retreading Business. Since 2018, Charlotte has been in the Digital and Communications sector, working in Canada as well as Spain. Her degree is in Communication Studies from the University of Ottawa, and ever since graduating she has been writing for multiple sectors including automotive, energy, education, pharmaceuticals and more. 


Phone: (44) 1270 668 718

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