Automechanika Shanghai and Valebridge Media Services Organise the First Conference on the Tyre Industry in China

Automechanika Shanghai

The Asian tyre manufacturers are currently facing a true challenge. Added to their difficulties to export are the various technological advances that the industry is experiencing, leading to further changes. To analyse these challenges, the main fair of the automotive industry in Asia — Automechanika Shanghai — and the British communications agency Valebridge Media Services, have organised the China International Conference on Tyre Industry Cooperation & Developments.

New Conference for Asian Tyre Market

The “China International Conference on Tyre Industry Cooperation & Developments” forum aims to become a benchmark for the industry in Asia and will address some of the most pressing issues that the industry is currently facing such as: ways to facilitate export for Chinese companies, distributors strategies to enter the Giant Asian market, and the latest technologies.

As a matter of fact, the emergence of new developments is what is changing the industry. For that reason, this conference will reveal the latest worldwide trends in the tyre sector. To do so, the China International Conference on Tyre Industry Cooperation & Developments, that will be held on November 29, will feature presentations from some of the most renowned experts that will provide valuable insights to understand the current challenges and opportunities of the industry.

The conference intends to provide a platform for exchange of ideas and open dialogue between the Chinese companies and the rest of the world, with the organisers estimating that around 200 visitors will attend the six presentations.

To make the experience more enjoyable, the attendees will benefit from the advantages offered by the REIFEN Club, an exclusive programme for customers and distributors of the tyre industry and associated products, offering additional services to make Automechanika Shanghai more enjoyable.

Among the advantages of the REIFEN Club there are offers for hotel accommodations, access to the Buyers Lounge, matchmaking, ways to facilitate the accreditation for the attendees, as well as a service intended to search business opportunities, among others. Those interested in enjoying their benefits must apply by email to: auto@hongkong.messefrankfurt.com.

Automechanika Shanghai is the Asia’s largest trade fair for automotive parts, accessories, equipment and services. Organised by Messe Frankfurt and China National Machinery Industry International, it is one of the 17 Automechanika shows held in Africa, Asia, Europe, and the Americas. This year’s edition will take place from November 28 to December 1, with an area of 350,000 sqm and will host 6,250 exhibitors coming from the entire automotive OE supply chain and aftermarket who will display their products and services to the 140,000 visitors expected for this edition of the show.

Valebridge Media Services is an innovative British communication agency specialised in the automotive industry. Featuring specific departments for communication and PR, production and video editing, graphic design, 3D, events, design and on-line programming, the agency offers comprehensive solutions for companies of the automotive industry. Valebridge Media Services, founded in 2017 with offices in Crewe (United Kingdom) and Madrid (Spain), provides creative solutions to more than 20 important companies from the automotive industry internationally.

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.

Email: retreadingbusiness@btconnect.com

Phone: (44) 1270 668 718

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